Post by ShapanMBV on Nov 9, 2023 4:49:15 GMT
This incentivizes him to convince friends and acquaintances to purchase the product. You can offer incentives in the form of discounts or previews of upcoming products or invitations to exclusive events or occasional gifts. Make the best use of social media Even though it should be obvious by now, many brands have not yet started making the most of social media to get more customers. In the beauty and cosmetics sector it is important to use social media, especially Instagram, both to share information with your audience and to keep up to date with emerging trends.
Social media, in fact, can be an excellent way not only to promote new products and lines, but also to provide specific content on product ingredients and benefits, present and promote contests and, last but not least, to receive web designs and development service feedback from clients. How digital can support sales in the beauty and cosmetics sector_ A success story: L'Oréal L'Oréal is a good example of a company that is reaping the benefits of investing in the digital channel. The so-called "cosmetics giant" has increased its media budget in recent years and has indicated that digital, as a percentage of spending, is recording continuous growth. Three L'Oréal brands were named "genius" in L2Think Tank's Digital.
Beauty report, which classifies the digital competence of the best beauty brands and assigned the status of "genius" to just 6 brands overall. The three L'Oréal brands that have been labeled “genius” are L'Oréal Lancôme, Kiehl's and L'Oréal Paris. Their efforts in the digital arena also include optimizing the user interface of their sites for Lancome mobile and tablets, push notifications based on user location, and the Snap and Shop mobile app strategy used by Kiehl's. L'Oréal also previously collaborated with YouTube makeup star Michelle Phan to launch “em,” a color cosmetics brand sold exclusively online.
Social media, in fact, can be an excellent way not only to promote new products and lines, but also to provide specific content on product ingredients and benefits, present and promote contests and, last but not least, to receive web designs and development service feedback from clients. How digital can support sales in the beauty and cosmetics sector_ A success story: L'Oréal L'Oréal is a good example of a company that is reaping the benefits of investing in the digital channel. The so-called "cosmetics giant" has increased its media budget in recent years and has indicated that digital, as a percentage of spending, is recording continuous growth. Three L'Oréal brands were named "genius" in L2Think Tank's Digital.
Beauty report, which classifies the digital competence of the best beauty brands and assigned the status of "genius" to just 6 brands overall. The three L'Oréal brands that have been labeled “genius” are L'Oréal Lancôme, Kiehl's and L'Oréal Paris. Their efforts in the digital arena also include optimizing the user interface of their sites for Lancome mobile and tablets, push notifications based on user location, and the Snap and Shop mobile app strategy used by Kiehl's. L'Oréal also previously collaborated with YouTube makeup star Michelle Phan to launch “em,” a color cosmetics brand sold exclusively online.