Post by account_disabled on Feb 27, 2024 9:17:34 GMT
There are those who have defined it as the end of influencer marketing on Instagram and those who are happy with this great step towards transparency and respect for consumers. What is certain is that the measures taken by the IAP towards celebrities who post contents with hidden advertising are an important step forward with respect to the issue of transparency. After complaints from the Antitrust and Agcom which essentially asked to put an end to a whole series of contents which are not openly advertising but which in one way or another are published with the intention of sponsoring a brand or product, the IAP has decided to speak out to at least define the limits of advertising content and suggest appropriate ways to communicate it in a transparent manner. influencer-on-instagram1 What Influencers Do Sharing this content were many VIPs who came under accusation: from the Fashion Blogger Chiara Ferragni to the showgirl Belen, from the singer Fedez to the former showgirl Giorgia Palmas.
Scrolling through their profiles you may come across photos that portray Panama mobile number list scenes of real life alternating with photographs studied down to the smallest detail, clearly advertising, which perhaps refer to the Instagram profile of the sponsored product or company. Drinks, cars, sunglasses, electronic cigarettes and cosmetics, the products secretly advertised by VIPs are almost infinite and are exalted, often clumsily, with the clear intention of moving the masses, pushing them to give credit to the brand. Influencers and Instagram: a question of transparency influencer-on-instagram2 Clearly no one would ever dream of complaining about the fact that brands hire testimonials, indeed, we all know that advertising is the soul of commerce and that brands dedicate a lot of time to engaging influencers on social media (by the way, if you want to know how to do it on Twitter read our article on Digital PR on Twitter.
What is clearly under attack is not the working relationship between the characters and a company, but rather the fact that their working relationship is not made explicit to users who, especially if young, can be easy victims of this hidden advertising. What happens abroad The Business Insider magazine published an article in which it explains how Anglo-Saxon countries quickly adopted regulations on the matter. “The American authority Federal Trade Commission – explains BI – that “ If there is a financial connection between the influencer and the company, the public has the right to be aware of this relationship, even if it is a discount from a dollar because this has an incentive to publish the image.” In England, however, the ASA has decreed that to avoid fines and sanctions, Instagram influencers must publish sponsored content by "labeling" it with the hashtag #AD or #ADVERTISING in order to openly declare that the basis of that content is is a working relationship with the brand.
Scrolling through their profiles you may come across photos that portray Panama mobile number list scenes of real life alternating with photographs studied down to the smallest detail, clearly advertising, which perhaps refer to the Instagram profile of the sponsored product or company. Drinks, cars, sunglasses, electronic cigarettes and cosmetics, the products secretly advertised by VIPs are almost infinite and are exalted, often clumsily, with the clear intention of moving the masses, pushing them to give credit to the brand. Influencers and Instagram: a question of transparency influencer-on-instagram2 Clearly no one would ever dream of complaining about the fact that brands hire testimonials, indeed, we all know that advertising is the soul of commerce and that brands dedicate a lot of time to engaging influencers on social media (by the way, if you want to know how to do it on Twitter read our article on Digital PR on Twitter.
What is clearly under attack is not the working relationship between the characters and a company, but rather the fact that their working relationship is not made explicit to users who, especially if young, can be easy victims of this hidden advertising. What happens abroad The Business Insider magazine published an article in which it explains how Anglo-Saxon countries quickly adopted regulations on the matter. “The American authority Federal Trade Commission – explains BI – that “ If there is a financial connection between the influencer and the company, the public has the right to be aware of this relationship, even if it is a discount from a dollar because this has an incentive to publish the image.” In England, however, the ASA has decreed that to avoid fines and sanctions, Instagram influencers must publish sponsored content by "labeling" it with the hashtag #AD or #ADVERTISING in order to openly declare that the basis of that content is is a working relationship with the brand.