Post by account_disabled on Feb 14, 2024 7:00:13 GMT
The and you pull up that search and it says Oh you know what Ive got a video. I cant play that because obviously Im a voice search device but I can send that to Chromecast on your TV. So you send that to your TV and you watch that. While youre watching the TV youve got your phone out and youre saying Oh Id kind of like to buy that. You go to Amazon and you make that transaction. So it took this entire chain of devices.
Again now what about the voice part of this chain That might not seem Belgium Email List important to you right now but if you break the chain there this whole transaction is gone. So I think the danger is by neglecting pieces of this and not seeing that this is a journey that happens across devices were potentially putting ourselves at much higher risk than we think. On the plus side I also want to look at sort of the positive side of this. All of these devices are touchpoints in the journey and they give us credibility. We found something interesting at Moz a few years ago which was that our sale as a SaaS product on average took about three touchpoints. People didnt just hit the Moz homepage do a free trial and then buy it. They might see a Whiteboard Friday.
They might read our Beginners Guide. They might go to the blog. . If they hit us with three touchpoints they were much more likely to convert. So I think the great thing about this journey is that if youre on all these touchpoints even though to you that might seem like one search it lends you credibility. You were there when they ran the search on that device. You were there when they tried to repeat that search on voice. The information was in that video. Youre there on.
Again now what about the voice part of this chain That might not seem Belgium Email List important to you right now but if you break the chain there this whole transaction is gone. So I think the danger is by neglecting pieces of this and not seeing that this is a journey that happens across devices were potentially putting ourselves at much higher risk than we think. On the plus side I also want to look at sort of the positive side of this. All of these devices are touchpoints in the journey and they give us credibility. We found something interesting at Moz a few years ago which was that our sale as a SaaS product on average took about three touchpoints. People didnt just hit the Moz homepage do a free trial and then buy it. They might see a Whiteboard Friday.
They might read our Beginners Guide. They might go to the blog. . If they hit us with three touchpoints they were much more likely to convert. So I think the great thing about this journey is that if youre on all these touchpoints even though to you that might seem like one search it lends you credibility. You were there when they ran the search on that device. You were there when they tried to repeat that search on voice. The information was in that video. Youre there on.