Post by account_disabled on Jan 6, 2024 3:49:35 GMT
During the month of October 2020, the eighth month since the start of the pandemic, advertising investment has reached 577.3 million euros, 5.9% less than in the equivalent period of the previous year when the volume recorded was 613.3 million euros. Digital , which occupies the first position as the first medium by volume of advertising investment during the month of October, has experienced an increase of 7.8% compared to the month of October 2019, obtaining 274.0 million euros. Within Digital, the best performance this month is for Websites, formerly called Internet, which includes Display and Video, with an increase of 8.9%, going from 92.4 million euros in the month of October 2019 to 100. 6 million for the month analyzed. Search, grows by 8.5% with an investment of 104.4 million compared to the 96.2 million euros it obtained in the same period of 2019. Social Networks, also increases its investment figure by 5.3%, reaching 69.0 million euros.
Radio , which occupies third place by investment, stands at 38.2 million, above the fourth medium, Diarios , whose figure rises to 37.4 million euros in the tenth month of the year and represents a drop of -26.9% on the figure Phone Number List corresponding to the year former. The Outdoor media decreased its advertising investment volume by -29.7%. Magazines , sixth medium by investment volume, decreased their figure by -50.5%. Supplements and Sunday papers , recorded 1.6 million euros and a decrease of -47.9% compared to the same period of the previous year. Finally, Cinema , one of the media most affected by the health crisis, registered 0.8 million euros and a decrease of -78.3% compared to the month of October 2019. Evolution September 2020 vs. October 2020 Now analyzing the month-by-month evolution in the current year, in the month of October 2020, advertising investment would have reached 577.3 million euros, which is 22.3% more than the previous month , September, when the investment reached a figure of 471.9 million.
All media increased their investment figure compared to the previous month. advertising investment September October 2020 infoadex Digital , which occupies the first position, has experienced an increase of 19.9% compared to the month of September, obtaining 274.0 million euros. Second place goes to the Television medium , reaching an advertising investment of 189.3 million euros and an increase of 24.6% compared to the month of September. Radio , which occupies third place by investment, grew by 30.0% in October. The newspaper Diarios, whose figure rose to 37.4 million euros in the tenth month of the year, increased its figure by 27.5%. In the case of Outdoor, its figure represents an increase of 12.4% over the figure corresponding to the previous month and the Magazines medium grows its advertising investment volume by 19.8%. Supplements and Sunday Newspapers , recorded 1.6 million euros during the month of October and this represents the best month-to-month performance among all media.
Radio , which occupies third place by investment, stands at 38.2 million, above the fourth medium, Diarios , whose figure rises to 37.4 million euros in the tenth month of the year and represents a drop of -26.9% on the figure Phone Number List corresponding to the year former. The Outdoor media decreased its advertising investment volume by -29.7%. Magazines , sixth medium by investment volume, decreased their figure by -50.5%. Supplements and Sunday papers , recorded 1.6 million euros and a decrease of -47.9% compared to the same period of the previous year. Finally, Cinema , one of the media most affected by the health crisis, registered 0.8 million euros and a decrease of -78.3% compared to the month of October 2019. Evolution September 2020 vs. October 2020 Now analyzing the month-by-month evolution in the current year, in the month of October 2020, advertising investment would have reached 577.3 million euros, which is 22.3% more than the previous month , September, when the investment reached a figure of 471.9 million.
All media increased their investment figure compared to the previous month. advertising investment September October 2020 infoadex Digital , which occupies the first position, has experienced an increase of 19.9% compared to the month of September, obtaining 274.0 million euros. Second place goes to the Television medium , reaching an advertising investment of 189.3 million euros and an increase of 24.6% compared to the month of September. Radio , which occupies third place by investment, grew by 30.0% in October. The newspaper Diarios, whose figure rose to 37.4 million euros in the tenth month of the year, increased its figure by 27.5%. In the case of Outdoor, its figure represents an increase of 12.4% over the figure corresponding to the previous month and the Magazines medium grows its advertising investment volume by 19.8%. Supplements and Sunday Newspapers , recorded 1.6 million euros during the month of October and this represents the best month-to-month performance among all media.